Bovril Beef Flavoured Drink - 450gm

Product Information

I’ve walked away from heartbreaking defeats less sad than I should have been because hey, at least I had a cup of Bovril. In 1968, the year Bovril production moved from London to Burton on Trent, Burton Football Club was saved from relegation when Stevenage Town left the Southern League! Bovril Beef Paste is the original beefy hot drink that has been keeping Britain’s chin up for decades, fuelling Brits to face all the elements. but Reynolds and McElhenney are jumping headfirst into the wonderful world of UK soccer, right down to the Bovril.

Bovril was first developed in the 1870s because turning beef into a paste was the easiest way to transport it long distances without it going bad.It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.

Bovril jars are commonly excavated as part of archaeological assemblages, such as at Knowles Mill in Worcestershire. Steinitz looks at the ways in which Johnston built a huge market for Bovril which is just one of the products covered by her wider study of industrial health foods and culture between 1880 and 1920. The product did however hit a few blips: Bovril had its own horse-meat scandals during the late 1800s, and in 1906 sales of Bovril dipped as result of public horror at the appalling human and animal conditions in the massive Chicago meat processing plants exposed by the publication of Upton Sinclair’s bestselling novel, The Jungle. This substance, which Johnston believed was truly nutritious, overcame all the problems associated with the transportation of meat across thousands of miles of ocean. Whilst Bestway Wholesale uses reasonable endeavors to ensure that the product information presented is accurate and up to date it does not accept any liability for any information which may not be accurate, it is not a substitute for reading the product packaging or label prior to use.

Large quantities of beef were available across the British Dominions and South America, but transport and storage were problematic. The ration came in the form of a pocket-sized tin can that contained the beef on one half alongside a dried cocoa drink on another half. If you do require precise ingredients or nutritional information you should consult the manufacturer, whose contact details will appear on the packaging or label.

Bovril is a thick, dark paste-like substance that has been widely available in the UK for well over a hundred years. Shackleton's men kept hope of rescue high; Marooned Scientists, Living on Penguin and Seaweed, Watched Daily for Relief" (PDF).

However, Johnston's original process was fully beef-based, using albumin, the principal protein from plasma. What is important is that Britain’s soccer-loving vegans can now sip on a warm cup of diluted paste just like their carnivorous brethren.

Its appearance is similar to the British Marmite and its Australian equivalent Vegemite; however, unlike these products, Bovril is not vegetarian. Even though Bovril won't make you strong and smart like a bull (part of the past advertising claims), it has several health benefits and risks to be aware of. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite.

We are committed to protecting your personal information and being transparent about what information we hold. Steinitz explained: “The practice of dietetics, eating the appropriate food to make you well, was a practice which stretched back to ancient times. In November 2020, Forest Green Rovers Football Club announced a collaboration with the makers of Bovril to create a beet-based version of Bovril to be sold at their New Lawn stadium, where meat-based products had been removed from sale some years prior. Bovril also slotted into the temperance movement as a drink that was alcohol-free and yet not namby-pamby.